Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Wednesday, April 11, 2007

You still have to wait for a wii

The Nintendo Wii was released nearly six months ago, and still they're impossible to find in stores. And, insanely enough, demand is still so high that these shortages could go on for a few more months. Nintendo VP of Marketing and Corporate Affairs had this to say about the supply issues:

"There is a lot going on behind the scenes in terms of working on what we are producing and the numbers continue to rise but the product is so very popular that we may see a supply / demand situation last for some time."


This is pretty insane. Has there been another product out there that's seen such high demand and shortages over such a long period of time? Could it be impossible to find a Wii without a lot of effort for a full year? Is demand really this high, or is supply just taking its sweet time to get to stores? And when is Super Mario Galaxy coming out, anyways?


source Slahdot

Tuesday, April 10, 2007

Internet overtakes Radio, Is the death blow far away.


So listeners of radio are down another year and it looks like internet will overtake radio sales a lot quicker .
Internet advertising is forecast to overtake worldwide radio advertising a year early, having already surpassed national newspapers in the U.K. and Sweden. A new global advertising forecast by Zenith Optimedia media buying network, predicts the Web will surpass radio advertising next year rather than in 2009, as forecast at the end of 2006..

What do you think about this?
Source

Saturday, April 7, 2007

MPAA says "No more smoking for you Hollywood!"

Have you ever seen the movie "Thank you for Smoking" If not let me tell you the the basics. A Pro-Smoking lobbyist (Arron Eckhart) attempts to convince a Hollywood producer to inject people smoking in all his films. So more Americans would start smoking. There is a political battle between Eckhart and William H Macy an anti-smoking Governor. Who is trying to ban smoking in films. Hyjinks insure and the whole thing is Very Fuuny.

What does that have to do with the real world you ask? Well it looks like a real life battle is happening now MPAA is trying to stop smoking for real in films and there asking an Ivy league school for help.

The MPAA asked Harvard for advice on how to handle movie smoking. Harvard's response? "We're suggesting that they take smoking out of youth accessible films: G, PG and PG-13, which make up 85% of all movies." And the MPAA is listening.


The MPAA has a relatively new boss—Dan Glickman—and as we reported earlier this week, he's making some moves. The organization has come down on revolting ads for the horror film Captivity, perhaps hoping to impress the government with its responsiveness on the issue of Hollywood selling violence in a manner that reaches children. With the Federal Trade Commission about to release a report on that issue, Glickman's actions may be too little, too late. And the MPAA could have similar problems when it comes to smoking.

Powerful anti-smoking groups have been pushing the MPAA to slap any movie that shows smoking with an automatic R rating, unless that movie deals with a historical figure who actually smoked (think Good Night and Good Luck) or shows people suffering hideous consequences as a result of their folly. According to the research of a group called Smoke Free Movies, most PG-13 movies depict smoking, and that contributes to hundreds of thousands of kids taking up cigarettes.read more
Do you think Kids start smoking becuase they watch it in a Movie? Do you think any movie with smoking should be rated R? Leave a comment and tell me what you think

Friday, April 6, 2007

Canada's Metro Life becoming interactive!

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Metro Life PanelCanada's largest free daily newspaper is launching Metro Life Panel, which enables two-way online communication with readers. They will express their opinions on various topics and publish the results in the next day's paper. Readers from Vancouver, Calgary, Edmonton, Toronto and Ottawa will participate.



Metro will also show panelists advertising creative for pre- and post-campaign testing, to determine impact, awareness and perceptions. The results - broken down locally, regionally, nationally and internationally - are to be delivered within 7 hours.



Readership of Metro's six Canadian editions stands at 846,000, according to the most recent NADbank data. Internationally, the paper is published in over 100 major cities in 20 countries across Europe, Asia and North and South America, attracting 20 million daily readers who are mostly (70%) under 45, active and well-educated.



Visit http://www.metrolifepanel.ca/ to participate

Tuesday, April 3, 2007

Heroes becoming interactive with new promostion

By going to the Primatech website and filling out a "job application," you will receive text messages from Hana( aka Wireless) in which she conveys "secret" information about the Company. Thus, while we are piecing together the mysteries of the show, so is Hana — and she's providing us with clues to boot.


According to a new NBC press release, Hana will send viewers directions about how to help her, and the fans' actions will somehow influence the next episode of "Heroes":
Starting April 9th, Hana ... will enlist fans to help with her plans to thwart Linderman's plots. The top-secret online activity will actually interact with the on-air story and will pay off in the Monday, April 23rd episode, when "Heroes" returns to the NBC lineup.
This is a cool interactive project for NBC. It's a great way to get fans more involved.

Check out the Heroes website for more info


Nelly May have when 5 JUNOs but no one was Watching

Last week Nelly Furtado won 5 Junos( the Canadian equivalent to the grammys) at the Junos Awards that she also hosted. Sadly, according to Media in Canada the show was down a quarter of a million.

Sunday night's 2007 JUNO Awards on CTV finished with a national average audience of 912,000 viewers, down from a Nielsen count of 1.225 million in 2006. Total reached peaked at 3.7 million Canadians who tuned in at some point in the broadcast. The 2005 JUNOs audience was about 1.217 million (Nielsen, 2+), while the 2004 broadcast attracted 1.343 million viewers.
The question is why? Is it because people don't support canadian music? Why do you think the rating are down?



Source

Monday, March 26, 2007

FaceBook is Huge in Canada. you no ahh!



It's like facebook is everywhere these days. Even my hippy friends have them. youthography.com.did a article about the website here is a excerpt:
Facebook has EXPLODED in Canada in the last three months, and has become even more significant here than in the US. Facebook did not exist on the online media landscape in Canada six months ago: it was, until late September of last year, only open to members of recognized student networks (read: people with valid e-mail addresses from school that were members). Today, Facebook is the number five most visited Web site in Canada according to Alexa’s global Web metrics traffic counts (and really, Facebook is more like the number four Web brand here, as Alexa counts Google.com and Google.ca as two sites).

This puts Facebook as one of the most important Web sites in Canada just after Google, MSN and Yahoo!. That’s huge, but think of it this way: Facebook gets more traffic than massively popular destinations for Canadian youth, like YouTube, MySpace, wikipedia, EBay, Blogger, Amazon, CBC, and NHL.com. This isn’t to say it’s still the only online game in town…MSN is still the number two Web site in Canada and easily the most significant tool for messenging. Right now, Facebook is adding more than 10,000 new Canadian users a day! And of those users, 73% of them use the site every day. From January to now, Facebook has added more than 600,000 new users, bringing the Canadian audience to more than 1.5 million uniques.
Dude Fackbook is taking over the world. I still think Twitter is going to be the next facebook.

Source from youthography.com.

Thursday, March 15, 2007

Yahoo! Canada Giving Away Studio Time


So after Google and Cnet, Yahoo! is my Favorite internet portal and they might have just moved up a spot. Yahoo! Canada has just announced they will be holding a elimination-style contest to Find the Next big thing. The "Up Yours" contest offers the winner $10,000 cash, 30 hours recording time at Metalworks Studios, a $10,000 scholarship to the Metalworks Institute, as well as a shot at a record deal with Universal.

Yahoo is handing out flyer's all over Canadian Music week here in Toronto which by the way is ending tomorrow. You can also hear radio ads on the Edge 102 and talk to the edge team of interns at any edge event for the next month.

The Contest starts Next week and Runs until the end of April. Contestant's can upload the videos and Songs online and will be judges in a show to air on yahoo.ca and a yet to be named network. The top three, who will be announced on May 1. Voting for the winner ends May 6.

The same contest Ran last year in the USA with Host Tom Green. So since everyone I know seems to be a musician these days I'm writing and sending this out.

Maybe one of you will be the next Kelly Clarkson.

for more info and to enter Click here